Atlas Oil Offers Protection from Spring Storm Power Outages Generator Assurance Plan


Taylor, MI – April 1, 2010. Atlas Oil Company’s Generator Assurance Plan guarantees customers priority access to fuel and delivery during power outages. With spring’s stormy weather on its way, businesses that rely on diesel generators for emergency power can close the final gap in their disaster readiness plans by making sure they do not run out of generator fuel.

In 2009, Michigan ranked in the Top 10 list for states with the most power outages. During such power outages, demand for diesel generator fuel spikes while access to supply shrinks, since fueling terminals require electric power to actually pump fuel. Atlas solves this problem by having emergency generators power its fueling locations as well as by storing strategic reserve fuel at proprietary tanks throughout the Midwest. A 24/7/365 logistics and customer service command center enables dozens of Atlas trucks and drivers to provide fuel supply to mission critical operations for businesses throughout SE Michigan. Customers subscribing to the Generator Assurance Plan are automatically placed in a priority position for delivery that includes a money-back guarantee.

“With 125 hours of power outages in Michigan last year, businesses worry about their ability to remain open and able to serve customers,” said Bob Kenyon, vice president of sales and operations at Atlas Oil. “With the Generator Assurance Plan, we give customers the confidence and peace of mind that comes from knowing they will have emergency generator fuel when they need it most. And we’re so confident in our ability to provide fuel in emergency situations, that we’re willing to back it up with a money-back guarantee.”

The Generator Assurance Plan operates as a subscription service whereby customers can customize the amount of fuel allocated per power outage and the number of service days required. Scheduled sampling and testing of fuel in generator storage tanks is included as a value-added service to ensure fuel quality. Diesel fuel in long-term storage can degrade or become contaminated with water which can cause equipment failures when left unmonitored and untreated. For more information on this service, visit our Web site.

About Atlas Oil Company

Atlas Oil Company is a premier national petroleum products distributor and services provider. With operations 24/7/365, Atlas Oil Company meets the fuel and service needs of businesses, municipalities and governments in 20 states and Ontario, Canada. Atlas Oil also meets the retail fuel needs of nearly 400 gasoline service stations throughout Illinois, Indiana, Michigan and Ohio.

Headquartered in Taylor, Michigan, Atlas Oil Company maintains operational centers in Indiana, Texas and Ohio and was named a “Top Workplace” for both 2008 and 2009 by the Detroit Free Press.

For more information regarding Atlas Oil Company, visit

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