Art Van Furniture Invests $6 Million in Expanding and Enhancing PureSleep Across Michigan

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WARREN, Mich. April 29, 2011 /PRNewswire/ — Art Van Furniture announced today that it has completed a $6 million investment in “the science of sleep” by expanding and renovating nearly three dozen bedding departments located within its stores as well as opening three freestanding mattress stores under the name Art Van PureSleep.

The investment reflects Art Van Furniture’s leadership commitment to improving the quality of life through restorative sleep, which is reflected in the retailer’s ability to account for one out of every two mattress sales in the state.

“Art Van Furniture is the trusted leader in restorative sleep,” explained David Van Elsander, Vice President of Merchandising for Art Van PureSleep.  “Along with proper diet and exercise, quality sleep is the foundation for better health.  When all three of these elements come together, it creates a successful equation that results in improving your overall health and lifestyle and the best possible sleep is obtained by having the right sleep system.”

Using exclusive technology, Art Van PureSleep’s proprietary state of the art computer diagnostic system precisely matches each person to the right mattress.  In line with this scientific theory, Art Van PureSleep experts also stress the importance of a proper pillow for correct postural alignment and a good mattress protector to safeguard themselves and their investment.

The multi-million dollar investment affects 34 Art Van PureSleep bedding departments throughout the state as well as the creation of three freestanding, 5,000 square foot stores located in Canton, Rochester Hills, and Troy, with a fourth freestanding store planned in Brighton. Over 850 sales associates received extensive product and advance training in the Art Van PureSleep diagnostic technology with the emphasis on educating the consumer on the importance of sleep.

To celebrate the grand opening of Art Van PureSleep during the month of May, Art Van Furniture will give away one guest a PureSleep mattress per day. Along with a chance to win a mattress a day Art Van is also giving away $25,000 cash to one lucky guest.  The contests will begin Saturday, May 7th.  For more details, visit artvan.com.

About Art Van Furniture
Art Van Furniture is Michigan’s largest furniture retailer and America’s largest independent furniture retailer. The company operates 34 stores in 33 communities throughout Michigan, a full service e-commerce website, plus three freestanding Art Van PureSleep bedding stores in Canton, Troy and Rochester Hills, Michigan. Founded in 1959, the company is family-owned and headquartered in Warren, Mich. Check out artvan.com for more information. 

SOURCE Art Van Furniture

CONTACT: Diane Charles, Director of Corporate Communications, Art Van Furniture, +1-586-983-3022 office, +1-586-850-7332 cell, dcharles@artvan.com

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