Amplifinity Appoints New Chief Marketing Officer


ANN ARBOR — Trisha Winter has been appointed chief marketing officer for Amplifinity, a global technology-driven referral amplification software.

Winter, of Farmington Hills, will be overseeing a newly expanded Amplifinity marketing team. She brings 20 years of technology marketing and management experience to her new role. Most recently, Winter was vice president of brand and communications for Dynatrace, a software division of Compuware, where she was responsible for all marketing and communications aspects of launching and establishing a new brand.

Winter has a bachelor’s in mechanical engineering from Oakland University and an MBA with a concentration in high-tech marketing from Case Western Reserve University in Cleveland.

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