LIVONIA— American Dryer recently hired Jim Fisher as its vice president of sales and marketing to oversee the extension of its cold plasma clean technology.
Fisher, of Farmington Hills, will be responsible for meeting targeted sales goals. He brings 25 years of wide-ranging sales and marketing experience as well as engineered products knowledge to American Dryer.
Prior to American Dryer, Fisher owned a marketing company. Previously, he was a senior vice president of strategic planning for McCann Erickson.