Alta Equipment in Livonia Names Craig Brubaker COO

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Courtesy of Alta Equipment Group
Courtesy of Alta Equipment Group

Alta Equipment Group, a provider of material handling and construction equipment headquartered in Livonia, announced the appointment of Craig Brubaker as COO, a new position at the company.

Since 2006, Brubaker has served as vice president of operations at Alta. He joined Alta in 1995 after completing his bachelor’s degree in mechanical engineering from the University of Toledo. Brubaker has held several operations positions of increased responsibilities before being promoted to vice president of operations. Previously, he held positions as systems manager, rental manager, general service manager, and regional operations manager.

“We are pleased to announce the appointment of Craig Brubaker as chief operating officer. Craig brings a great track record of success and strong operational experience during his time at Alta,” says Ryan Greenawalt, CEO of Alta. “I look forward to the contributions he will continue to make as part of the Alta family.”

In his new role, Brubaker will oversee day-to-day operations of both material handling and construction equipment segments.

“I am excited to step into my new role as COO and look forward to using my experience in leading Alta’s operations over the past 16 years to help build on the company’s future success and continue to drive operational improvements across the organization,” says Brubaker.

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