98Forward in Detroit, Michigan’s largest Black-owned, women-led public relations and communications agency, has hired Ernest Wilkins as senior director and promoted Cydney Foster to manager.
Wilkins brings more than 14 years of editorial, content strategy, and campaign leadership expertise. He has led initiatives for major brands such as Nike, X (formerly Twitter), Twitch, and Jordan Brand. His approach and leadership in content curation have set industry standards, positioning him as a mentor to the next generation of marketers. He’s best known for challenging traditional models and pushing creative boundaries.
“I’m thrilled to join 98Forward to shape and amplify stories about and around our clients that resonate not only regionally but across the nation,” says Wilkins. “The team’s dedication to authenticity and purpose aligns perfectly with how I approach storytelling. I look forward to contributing to the agency’s growth and impact.”
Foster has built an impressive portfolio at age 23, excelling in community engagement, strategic planning, and storytelling for clients ranging from nonprofit organizations and corporate entities. Her promotion to manager showcases her ability to deliver results and lead initiatives with insight and expertise. Since joining 98Forward, Foster’s contributions have been instrumental in driving client success, demonstrating that youth is no barrier to impact.
In addition to Wilkins and Foster, 98Forward also has recently hired Miranda Bryant, Blake Withers, and Cheri Hollie. Each of them brings unique skills and experience that enhance the agency’s offerings.
“We are thrilled to welcome Ernest, Miranda, Blake, and Cheri to our team,” says Marilyn Horn, president and CFO of 98Forward. “Their expertise and passion align perfectly with our mission to provide top-tier PR, marketing, and communications services. As an agency, we remain committed to fostering growth and creating opportunities for professionals in the industry.”
