3 Metro Detroit Startups Crowned Winners at Google Demo Day


DETROIT — Three metro Detroit-based companies were selected as the top startups at the recent Google Demo Day Detroit. One of the three will selected by Google to travel to the company’s Mountain View headquarters in California to compete in a national Demo Day in April.

“We’re very impressed by the talented entrepreneurs and innovative companies in the Detroit area.Google for Entrepreneurs partners with organizations like Grand Circus to help these local communities of entrepreneurs grow and thrive,” said John Lyman, head of partnerships and marketing for Google for Entrepreneurs.

The three winners were crowned at the Second Annual Google Demo Day on Thursday organized by Grand Circus, a tech training institute located within the Madison Block in the heart of Detroit’s thriving tech scene. In just three years, the area has grown from one building with a handful of startups downtown to a full city block including six buildings occupied by more than 100 companies and nearly 500 tech workers.

The finalists from Detroit Grand Circus are:

AdAdapted, a platform that automates the native advertising model for advertisers that want to reach mobile app users. With AdAdapted, based in Ann Arbor, advertisers can launch scalable, trackable, custom branded campaigns across a wide variety of apps without duplicating efforts with each publisher.

Genomenon was developed as a platform that simplifies the interpretation of patient genome data — enabling physicians and researchers to rapidly and accurately identify disease-causing genetic variants from complex biological data. The unique approach to data processing and presentation means faster results, more accurate diagnoses and reduced laboratory expense — improving patient care and accelerating the pace of medical discoveries in the genomic era. To date, this software has analyzed over 750 patient genomes and has revealed the cause of otherwise deadly diseases including cancer. ​

LevelEleven is a sales performance platform, used by companies, like Symantec, ReadyTalk, Akamai and PayPal. Named by Salesforce as one of the “Top 8 Apps to Help Your Sales Soar,” the software helps teams sell more by keeping salespeople focused on the behaviors that matter. Sales managers simply identify key sales behaviors and set daily, weekly and monthly goals to motivate reps. When performance falls out of line, LevelEleven creates real-time, high-impact leader boards to rapidly spike behavior and rally any team. The Detroit-based company was founded in fall of 2012, and its investor roster includes Detroit Venture Partners and Salesforce Ventures.

“We were honored to be a part of the event… It’s incredible, and humbling, to see these companies with such an immense level of talent and inspiration come together for a night. It’s very exciting to see the traction these companies are making and we’re super thankful that organizations like Google and Grand Circus are helping to foster that success,” said Molly McFarland, CMO and co-founder of AdAdapted.