The new edition of the popular Michigan Wine Country magazine is now available, kicking off Michigan Wine Month and marking the beginning of the 2016 wine tourism season. The magazine, produced by Troy-based Hour Media, offers an indispensable guide for touring the state’s 120 wineries.
The 2016 magazine features the latest news and information on Michigan’s world-class wines and wineries, plus maps, activities, and events. Tasting room staff share their secrets for providing an exceptional customer experience, and travelers looking to immerse themselves in wine country will find information about the first-class lodging available at Michigan wineries. The magazine also explains how growing conditions vary from year to year and how wineries adapt to Michigan’s unpredictable seasons.
Michigan wineries welcome more than 2 million visitors each year, and Michigan Wine Country magazine plays an important role in bolstering wine tourism across the state. Some important facts include:
- 85 percent of readers save their copy of Michigan Wine Country for future reference
- More than 40 percent of readers save their copy for more than one year
- 85 percent of readers use the maps in the magazine to navigate their wine tours
- 81 percent of readers report visiting a destination advertised or written about in the magazine
A complimentary copy is available at any Michigan winery or Travel Michigan Welcome Center. To request a copy, visit michiganwines.com or contact the Michigan Grape and Wine Industry Council at 517-284-5736. Michigan Wine Country is also available online in a digital format.
The Michigan Grape and Wine Industry Council is a 12-member panel that supports the growth of the grape and wine industry in Michigan. It is housed in the Michigan Department of Agriculture and Rural Development, which is the official state agency charged with serving, promoting and protecting the food, agriculture and agricultural economic interests of the people of the state of Michigan. Learn more at michiganwines.com.