2015 MAIN Event Recognizes Innovative Automotive Design


DETROIT—The 2015 MotorCity Automotive Industry Night (MAIN) Event kicks off the North American International Auto Show festivities on Sunday at Orchestra Hall/Max M. Fisher Music Center to recognize and honor automotive industry executives, showcases student’s automotive-design work, and features Detroit fashion directed by Detroit Fashion Week and Michigan Garment Council.

“It is evident by the large number of incredible award submissions we receive, these creative individuals and design teams are inspired by the world around them,” said Keith Nagara, executive committee chairman. “We find that all our designers — from the seasoned industry executives to the creative young minds to our fashion designers — pride themselves on the form and function of their designs. We are pleased to be able to recognize such a diverse and unique group of honorees.”

This year there will be three awards presented: Industry Innovator of the Year Award, Global Industry Executive of the Year Award and the Digital Concept and Excellence Award. The 2015 award recipients are Ford Motor Co. President and CEO Mark Fields, as the event’s Global Industry Executive of the Year and Chrysler Group Vice President of Interior Design, Klaus Busse, as the Industry Innovator of the Year. The Digital Concept and Excellence Award winner will be announced at the event from one of the following finalists: the Chevy ZR2, the Chevy Chaparral and the Mustang GT350. All award recipients were selected by the Executive Committee of MAIN Event which includes executive representatives from Dassault Systemes, Chrysler Group LLC, Michigan Economic Development Corporation, Ford Motor Company, Bunkspeed, OPTIS World and INTEVA Products.

This invitation-only event, with emcee Huel Perkins, also includes the Next Generation of Design Innovation award, sponsored by Dassault Systemes and the Designing for the Future competitions sponsored by the Ford Motor Company Fund and Lawrence Technological University. Winners will be announced at the MAIN Event in front of industry leading designers and executives from around the world attending the NAIAS.