2012 Cattle Baron's Ball Raises More Than $10 Million


SOUTHFIELD— Metro Detroiters enjoyed a night of western-themed fun at the tenth annual American Cancer Society Cattle Baron’s Ball on Sept. 29 at the Joe Louis Arena in downtown Detroit. The ever-popular gala that unites diamonds and denim raised more than $1.2 million this year to support the mission of the American Cancer Society, bringing the overall total money raised to more than $10 million in 10 years.

Known for its western-themed, down-home country evening, the Cattle Baron’s Ball brings together fine local eateries, live music, auctions and games, to help fight cancer. Since it began in 2003, the Cattle Baron’s Ball remains a volunteer-driven event led by many of the nation’s top corporate executives as well as a reflection of the talent, dedication and impact of Detroit and its people.

This year the Cattle Baron’s Ball was led by honorary chair James D. Farley, Jr., Ford Motor Co.’s group vice president for global marketing, sales and service. The event featured local restaurants, caterers and vendors serving up some of the finest cowboy cuisine this side of the Mississippi. The event also included a private, unplugged performance by Toby Keith.

This year’s event included one of the best live auctions which generated more than $400,000 alone, and included items such as a one-of-a-kind custom candy red 2013 Mustang Boss 302 Laguna Seca, lunch with Bill Ford Jr. at Ford Motor Co. Headquarters, and a sports fan’s dream which included two tickets to the 2012 World Series, two tickets to the 2013 Daytona 500, and two tickets to the 2013 Super Bowl.

Also, for the fifth year, culinary awards were presented to our food and beverage providers. The 2012 Chuck Wagon Awards included a category for “Best Sweet,” “Best Savory,” and “Best in Presentation.” Winners were selected at the Cattle Baron’s Ball by a panel of judges and were announced during the traditional Parade of Chefs. Winners included:

Best Sweet: Treat Dreams
Best Savory:  Slows Bar BQ and Zazios Birmingham
Best in Presentation: Olympia Entertainment

It’s estimated that more than 24,000 metro Detroiters will be diagnosed with cancer this year. Through the support of generous companies and individuals, the Cattle Baron’s Ball provides funding for much needed programs, services and research needed to save lives. 

Since the Cattle Baron’s Ball debut, more than $10 million has been raised in support of the American Cancer Society, who uses its century of experience and unwavering commitment to beating cancer by helping people stay well, get well, find cures and fight back.