2010 Ford Taurus Earns IIHS Top Safety Pick; Offers Suite Of Standard Safety Technologies


DEARBORN, Mich., Aug. 4, 2009 /PRNewswire-FirstCall/ -The new 2010 Taurus builds on Ford Motor Company’s safety leadership by adding to its leading number of IIHS Top Safety Pick ratings. The new Taurus not only features side air bags that are designed to deploy up to 30 percent earlier than traditional air bag systems, it also pioneers the mainstream introduction of active crash-avoidance features such as a segment-first, radar-based forward collision warning system that helps drivers avoid accidents.

The new 2010 Taurus earned a Top Safety Pick based in part on a comprehensive package of crash-protection features, including dual-stage driver and front passenger air bags, side-impact air bags and Safety Canopy – a Ford exclusive protection system featuring side curtain air bags that help protect front and rear outboard passengers in both rollover and side-impact crashes.

The new Taurus’ state-of-the-art side air bag systems use pressure pulses from a side impact and are designed to deploy up to 30 percent earlier than a traditional air bag system that uses acceleration-based sensors. Pressure-based sensors help predict crash forces before the full impact occurs and more accurately measure crash severity to better differentiate between a potentially dangerous air bag-deployable crash and common, relatively harmless daily abuse that would not require air bag protection.

  Other key safety features include:

  —  Side Protection And Cabin Enhancement (SPACE ) Architecture is
      comprised of a hydroformed cross-car beam embedded in the floor
      between the door frames, providing additional strength in the side of
      the vehicle.  In the event of a side impact, the beam helps divert
      crash forces away from the occupants.  A strong roof crossmember and
      side-impact door beams work with the floor-mounted tube to further
      enhance side-impact protection.  Ultra-high-strength boron steel has
      been added to the B-pillar as well.
  —  Trinity Front Crash Architecture is a body structure optimized for
      strength and stiffness.  The energy-absorbing structure features
      octagonal front frame rails, engine cradle/front subframe and
      “shotgun” front structural members designed to absorb and redirect
      crash forces away from the passenger compartment.
  —  Personal Safety System(TM) is designed to help reduce the risk of
      injury to the driver and front seat passenger in the event of a
      moderate to severe frontal collision.  Sensors note right front
      occupant weight, safety belt usage, outboard seat belt tension and
      seating position to optimize air bag deployment force for occupant
  —  AdvanceTrac  electronic stability control constantly monitors road
      conditions and the driver’s responses, using sensors to detect and
      measure oversteer and yaw, while continuously monitoring vehicle
      speed, throttle position and steering wheel angle.  When the system
      senses a loss of wheel traction, engine torque is reduced and braking
      is applied in conjunction with the standard Anti-Lock Braking (ABS).
      The system also incorporates traction control to aid drivers when
      operating the vehicle on loose or slippery surfaces.

  —  SOS Post-Crash Alert System(TM) is an integrated technology that
      automatically unlocks the doors and activates the emergency flashers
      in the event of air bag deployment.

  More driver-aid and safety technologies

Tech-savvy customers will find plenty to like about the new 2010 Taurus. Its technologies enable customer connectivity, while fulfilling desires for personalization, customization and control. This list of driver-aid and safety features isn’t just technology for the sake of technology. These offerings have been selected and developed to provide the ultimate in comfort and convenience for the driver and all passengers:

  —  Adaptive Cruise Control allows the driver to set the vehicle cruising
      speed while using radar technology to monitor traffic traveling up to
      600 feet ahead, automatically adjusting Taurus speed to help maintain
      a safe distance between vehicles.
  —  Collision Warning with Brake Support is a new active feature, enabled
      by Adaptive Cruise Control.  This system uses a radar sensor to detect
      moving vehicles ahead and provides a visual “heads-up” warning signal
      transmitted across the base of the windshield and an audible warning
      when slower-moving traffic is detected ahead.  The system also
      pre-charges the brakes and engages electronic brake assist to help the
      driver stop more quickly.
  —  SecuriCode(TM) Keyless Entry Keypad enables vehicle access by
      unlocking the driver’s door using a five-digit code on the new keypad
      system flush-mounted in the driver’s side B-pillar.
  —  MyKey(TM) allows parents or fleet administrators to activate a
      restricted driving mode.  When enabled, MyKey features a Persistent
      Belt-Minder  with Audio Mute until safety belts are buckled, an
      earlier low-fuel warning and engaged AdvanceTrac  stability control,
      Blind Spot monitoring, Cross Traffic Alert and Forward Collision
      Warning.  Additional programmability includes restrictions on audio
      volume, limiting top speed to 80 mph and speed chime warnings at 45,
      55 or 65 mph.
  —  Auto High Beams/Rain-Sensing Wipers harness sensor technologies to
      switch headlights to high intensity when no other vehicles are
      detected, in a range of up to 500 feet for taillight detection and up
      to 2,000 feet for oncoming headlight detection.  Rain-sensing wipers
      use an advanced optical sensor to detect the intensity of rain and/or
      snowfall to adjust wiper speed.
  —  Blind Spot Information System (BLIS ) consists of two multiple beam
      radar modules, one each per rear quarter panel.  When the sensors
      detect an approaching vehicle entering the defined blind spot zone, an
      indicator alert provides warning to the driver in the corresponding
      side-view mirror.
  —  Cross Traffic Alert uses the existing BLIS radar modules to sense
      oncoming traffic when slowly backing out of a parking spot.  This
      industry-exclusive system functions only while the vehicle is in
      reverse and warns when cross-traffic is detected within three car
  —  Ford SYNC  is the fully integrated, in-vehicle voice-activated
      communications and entertainment system, with 911 Assist(TM), Vehicle
      Health Report and GPS-based features including business search and
      call completion.  SYNC connects to MP3 players, iPods, memory sticks
      and PDAs.  SYNC’s 911 Assist will place a call to a local emergency
      operator in the event of air bag deployment when a cell phone is
      properly paired, turned on and connected to SYNC, and the vehicle has
      battery power.  The latest version of SYNC adds Traffic, Directions &
      Information, providing turn-by-turn route guidance and the ability to
      access content by personalized favorites such as region, subject
      matter or sports team.

  —  Voice-Activated Navigation System with SIRIUS  Travel Link(TM) uses an
      eight-inch screen to present a bird’s-eye-view map with 3D landmarks.
      The system responds to voice commands for destination programming and
      route selection.  In addition, it provides enhanced route guidance
      features such as street name announcements and detailed freeway exit,
      turn and ramp position lane guidance.  The screen can be personalized
      with up to 32 pictures, sized up to 1.5 MB each.  The system also
      incorporates the SIRIUS Travel Link, offering availability of current
      weather and ski conditions, a five-day forecast, local fuel pricing by
      cost per gallon and brand, sports scores and movie listings.

Ford Motor Company

Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles across six continents. With about 205,000 employees and about 90 plants worldwide, the company’s automotive brands include Ford, Lincoln, Mercury and Volvo. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford’s products, please visit www.ford.com.

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Source: Ford Motor Company

CONTACT: Wesley Sherwood III of Ford Motor Company, +1-313-390-5660,

Web Site: http://www.ford.com


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