2 Michigan Advertising, PR Firms Form Alliance


BIRMINGHAM — Two Michigan communications companies — Brogan & Partners in Birmingham and Martin Waymire in Lansing — today announced a strategic alliance to expand their ability to serve the communications needs of a diverse client base.

“Aligning the nationally-recognized public relations talents of Martin Waymire with the extraordinary advertising, marketing and branding talents and successes of Brogan & Partners will benefit both agencies’ clients, present and future,” says Roger Martin of Martin Waymire. “The cultures and personalities of both firms fit well together, and the strengths of one firm complement the strengths of the other.”

The firms’ combined service specialties include advertising, marketing, branding, media relations, social and digital media, and crisis communications. Industry and policy specialties include health care, education, telecommunications, energy and utilities, food, insurance, local government, and more.

The two firms have teamed up in the past, working collaboratively this year with the Michigan Department of Community Health to provide communications support for the rollout of the Healthy Michigan Plan.

“The two firms have deep benches, long histories of success at the highest levels, and the ability to think smart and implement communications programs across multiple platforms,” says Brogan Managing Partner Ellyn Davidson. “Most important is how well both firms work together and blend our unique strengths for the benefit of clients.”