DETROIT — Motown Construction Partners, LLC accepted their 100th apartment reservation for the Broderick Tower this week.
In early November, Motown Construction Partners, LLC opened the Broderick Tower doors to the public for the first time since the groundbreaking ceremony in April 2011. After guided tours up to the thirty-fourth floor and back down to ground level, prospective tenants were able to make reservations for the unfinished apartments in person or via the newly launched website.
The Motown Construction Partners leasing team housed public tours of the building once a month and private tours by reservation on the weekends. By March 2012, Broderick Tower residential reservations surpassed 50 percent.
“Beal Properties, LLC’s brilliant marketing campaign led by Stewart Beal, starting with late fall 2011 tours of the then half-finished project garnered substantial early tenant interest that has translated into very strong leasing,” says Fred Beal, managing partner of Motown Construction Partners, LLC.
With reservations now at 80 percent, and only 24 apartments still available for leasing, Motown Construction Partners, LLC is very pleased with the progress of both renovations and leasing at the Broderick Tower.
“The quality of work is spectacular, and the final product will more than meet the expectations established when the project was first conceived. We are happy to report that we continue to expect occupancy in early September,” Beal says. “Motown Construction Partners, LLC looks forward to a very successful launch of this great project, and hopes that our success will continue to catalyze other downtown redevelopment efforts.”
The grand opening event for Broderick Tower is anticipated to be in October; exact time and date still to be determined.
For leasing information or to schedule a tour, contact Broderick Tower at 313.596.6000 or info@brodericktower.com. For additional information on the Broderick Tower, visit www.BroderickTower.com.
