A developer of a white-label eCommerce platform for the retail grocery market, eGrowcery in Ann Arbor is helping supermarket operators and other retailers take control of their digital future with its newest option — BOLT (Build, Operate, Lease, Transfer).
The strategic option gives retailers the opportunity to purchase their entire eCommerce ecosystem in the future, all while operating and growing their technology in the short-term.
This system is in addition to eGrowcery’s full Service-as-a-Service (Saas) agreement software platform.
“We have heard from numerous retailers that they are making significant investments in their eCommerce technology over the next several years. While many retailers still prefer traditional SaaS pricing models, others are interested in building or buying their own platform,” says Patrick Hughes, CEO of eGrowcery. “We have listened to the market and created a faster path for those retailers seeking to save time and money buying versus building their technology in house.”
With e-commerce activity still tracking much higher than pre-pandemic order volume, many retailers are rethinking their strategy for the next several years. Assuming there is more growth, the importance of owning shopper data has moved to the top of the list for most retailers. For some, owning their own technology is a prime goal, as well.
“We work with retailers of all sizes and varying strategies. There is clear interest with many retailers to explore the possibility of owning their own ecommerce platform,” says Mark Doiron, an industry consultant and former chief merchant with several leading supermarket operators. “Not all will be able to leverage this opportunity but there is a growing trend of retailers wanting to fully control this growing part of the business.”
In the eGrowcery BOLT model, a retailer enters into a classic SaaS agreement that enables personalization and scalability for a retailer today and for some mutually-agreed-to period. At the end of a mutually defined period, the retailer has the option to migrate their ecommerce platform over to their own servers, where they can then control the product development and other initiatives going forward as they see fit.
For more information, visit egrowcery.com.
