Wendy’s Helps Entrepreneurs Through Build-to-Suit Fund in Michigan

The Wendy’s Co. has plans for the Michigan market as part of its franchise recruitment initiative, Own Your Opportunity, utilizing its Build-to-Suit development fund to accelerate growth in the area.
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Wendy's restaurant
Wendy’s franchise recruitment initiative, Own Your Opportunity, is designed to help entrepreneurs in Michigan more easily open a Wendy’s franchise. // Photo courtesy of Wendy’s

The Wendy’s Co. has plans for the Michigan market as part of its franchise recruitment initiative, Own Your Opportunityutilizing its Build-to-Suit development fund to accelerate growth in the area.

With the expansion strategy, financial barriers to owning a Wendy’s franchise in Michigan should be significantly reduced, giving individuals the opportunity to grow with an iconic and thriving brand.

Introduced in 2021 to fuel development efforts in the U.S. and Canada, Wendy’s created a Build-to-Suit development fund where the company secures and builds restaurants in high-opportunity trade areas, like Michigan, and hands over turnkey solutions to franchisees.

As a result, Build-to-Suit provides a capital-light way for growth-minded franchise candidates in Michigan to become a part of the Wendy’s System.

“To create opportunities for all who want to grow with us, we are thrilled to offer entrepreneurs in Michigan the opportunity to become Wendy’s franchisees through our Build-to-Suit development fund,” says Brandon Rohrbach, director of global strategic development and analysis at The Wendy’s Co. “We continue to seek new franchise owners to supercharge our growth efforts, transform markets, and unlock new potential as we bring more Wendy’s to more people across the globe.”

Build-to-Suit offers entrepreneurs an exclusive opportunity to own a Wendy’s restaurant while benefiting from a proven economic model and ongoing support across marketing, restaurant operations, training, and more.

Franchisees will also receive access to leaders at all levels along with personal coaching and engagement along with a comprehensive operational and financial toolkit to help ensure your teams are successful and your business is thriving and growing.

To learn more, visit here.