The new aftermarket parts division of Auburn Hills-based Stellantis’ — bproauto — launched its newly expanded website: bproautoparts.com.
Introduced in North America in summer 2023, bproauto was created to offer proven a second-line brand of high-quality aftermarket parts that cost less than original-equipment offerings and are backed by a standard two-year/unlimited-mile warranty.
The revised website offers a wide array of expanded functionality, including a full parts catalog and search functions, such as bproauto part numbers, competitive interchange/cross-reference part numbers, specific vehicle fitment by model or VIN, and full application and cross-reference guides.
The site has a dealer locator and direct link to Nexpart (an aftermarket B2B parts ordering network for repair shops and professional parts buyers) for easy ordering. Region selection tool for U.S., Canada, and Mexico with filters for available parts and automatic alerts for error parts that won’t fit an indicated vehicle.
Users also get access to registration for emailed newsletter.
“Our new bproautoparts.com is the perfect search and sales tool for dealers and wholesalers,” says Dustin Pedley, head of the North American aftermarket for Stellantis. “Our service to them goes beyond making aftermarket parts that pass original equipment standards for fit, form, function, and durability, it also includes helping them get the parts they need to their service bays when they need them. Our new website is a very important link in that supply chain.”
The following parts are currently available on bproautoparts.com:
- Air filters
- Batteries
- Brake pads
- Brake rotors
- Cabin air filters
- Fuel injectors
- Fuel pump modules
- Hub bearings
- Oil
- Oil filters
- Tire-pressure monitoring systems
- Struts
