
Although calling a company founded in 2016 a startup is a bit of a stretch, The TEN, launched by Kelli M. Coleman and Anika J. Odegbo, is the first nail bar of its kind in downtown Detroit.
Fostering an entrepreneurial drive, employees are encouraged to develop skills that empower them to launch their own ventures. In fact, many former staff members have successfully built businesses of their own by tapping into training and guidance they received at The TEN.
Moving forward, The TEN is expanding nationwide through a franchise model with new locations planned in Georgia, Ohio, Texas, Nevada, Illinois, and North Carolina. It has evolved into a multi-million-dollar brand centered on community, inclusion, and economic empowerment.
As one of the few Black-owned franchises in the beauty and self-care industry, Coleman and Odegbo arebringing their vision of luxury nail care, community empowerment, and economic opportunity to new markets across the country, the founders said in a joint statement.
“This is more than just a franchise — it’s a movement to redefine beauty standards, champion inclusion, and build pathways to entrepreneurship for the next generation,” the par state. “We are proud to continue showing that Black-owned businesses can thrive at scale while uplifting the communities we serve.”
- Name: The TEN
- Address: 6541 Woodward Ave., Detroit
- Email: NA
- Website: thetennailbar.com
- Phone Number: 313-462-4517
- Category: Beauty
- Founded: 2016
- Founders: Kelli M. Coleman and Anika J. Odegbo
- Number of Employees: 40
- Most Recent Annual Revenue: $1.2M
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