Advertising veterans David Rosenfeld and Ken Krausmann launched Midwest Media Connect, a full-service media firm with offices in Grosse Pointe, West Bloomfield Township, and Chicago, in March.
Since then, the new agency has secured several clients in diverse sectors, including automotive, education, energy, and home improvement.
“We took a leap of faith, and it’s paying off,” says Rosenfeld. “For years, we experienced corporate media move farther away from what truly matters: real results for clients. Midwest Media Connect brings the focus back to personal service, trust, transparency, and creative solutions. We’re proud to be answering to our clients — not corporate initiatives and compensation review boards”
Rosenfeld and Krausmann both built long-standing successful careers in Detroit’s media scene, with past tenures that include WDIV/NBC, WXYZ/ABC, WWJ/CBS, WKBD/Paramount, Comcast Cable, WJR, WNIC, WOMC, and the Detroit News. But after facing a series of compensation structure changes at their most recent employer, the duo decided it was time to shift gears and bring their collective experience directly to clients.
“Media has changed. The audience has changed. And advertisers are craving transparency and flexibility,” says Krausmann. “We knew there was an opportunity to serve clients more effectively — and with integrity and client-centric solutions — on our own terms.”
One of the firm’s proudest early achievements is bringing a new collaboration between the University of Detroit Mercy and Arts, Beats & Eats, the popular Labor Day weekend festival in downtown Royal Oak. The two-year sponsorship, which begins this Aug. 29-Sept. 1, includes a special spotlight on Detroit’s young music talent through the Motown Museum Hitsville NEXT program.
- Name: Midwest Media Connect
- Address: Offices in Grosse Pointe, West Bloomfield Township, and Chicago
- Email: kkrausmann@midwestmediaconnect.com and drosenfeld@midwestmediaconnect.com
- Website: midwestmediaconnect.com/
- Phone Numbers: 248-770-1044 or 313-363-0015
- Category: Communications
- Founded: 2025
- Founders: David Rosenfeld and Ken Krausmann
- Number of Employees: 2
- Annual Revenue: $3 million (2025 Est.)
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