
BetterPlay Studios Inc. was founded in 2022 by Vanessa Lane and Michael Sapiro in Ann Arbor on the idea that video games are a “crucial, but underutilized” resource to address today’s mental health crisis.
Two years later, in March 2024, the company launched KOZEE.games, a website designed to provide “world-class” gaming experiences — alongside its mental health partners — that help people have a deeper and healthier relationship with gaming. BetterPlay also has signed deals with numerous “mental health conscious” indie game developers.
“We started BetterPlay in 2022 with a vision to radically change the way we approach video games,” says Shapiro. “We did this because we believe the medium can provide healing for millions of individuals struggling with mental health. Although, the way we’ve approached this vision has evolved, we continue to have fidelity to this vision and to our community.”
One of the company’s 2024 highlights was winning Eastern Michigan University’s $25,000 ECE Pitch Challenge.
- Company Name: BetterPlay Studios
- Address: Private residence in Ann Arbor
- Email: lane@betterplaystudios.com
- Website: betterplaystudios.com
- Phone Number: 206-422-1213
- Category: Technology, Health
- Founded: 2022
- Founders: Vanessa Lane and Michael Sapiro
- Number of Employees: 2 full-time, 2 part-time
- Most Recent Annual Revenue: Pre-revenue
- Video Link: Click here
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