Royal Oak-based Käter Wingman Water is expanding its reach through new partnerships with beverage distributors across the state, and adding availability in Meijer stores.
Wingman Water recently partnered with several distributors, including Alliance Beverage Distributing, Dan Henry Distributing, Eastown Distributors Co., John P O’Sullivan Distributing, O & W Inc., and Tri-County Beverage Co.
The new partnerships are intended to make Wingman Water more accessible in restaurants, bars, and retail stores across Michigan.
Additionally, Wingman has secured a partnership with Meijer, bringing the brand to more than 50 Meijer locations, including Meijer Market stores.
As part of the expansion, Wingman also is rolling out new packaging. The latest production run features brighter, bolder branding to reinforce its position — a premium sparkling water with the look and feel of a classic beer, designed to elevate the non-alcoholic drinking experience.
The electrolyte-enhanced sparkling water comes in three flavors: Original, Grapefruit, and Lime. Packaged in a distinctive amber beer bottle, Wingman is designed to offer a tactile, social-friendly drinking experience.
Beginning this month, all three flavors will be available across Ann Arbor and metro Detroit.
“We created a water that looks like a beer so you can stay in the game and still win tomorrow,” says Kyle Maurer, marketing director of Wingman.
For more information, visit katerwingman.com.
