M3 Group, a marketing and strategic communications agency headquartered in Lansing, has acquired roundtable6 in Troy. Terms of the transaction were not disclosed.
The move marks a milestone in M3 Group’s growth, enhancing its capabilities to deliver “innovative” marketing solutions to clients in an increasingly competitive landscape, according to M3 Group.
“We are thrilled to welcome roundtable6 into the M3 family,” says Tiffany Dowling, president and CEO of M3 Group. “This acquisition is not just about expanding our services. It’s about combining our strengths to create a powerhouse of creativity and strategic thinking. By leveraging our combined resources and expertise, we are poised to deliver even greater value to our clients, particularly in the impactful sectors of financial services, manufacturing, retail and beyond.”
The acquisition of roundtable6 is said to align with M3 Group’s commitment to providing exceptional services while expanding its footprint in the market. Roundtable6 is known for its collaborative approach to client management and its focus on delivering results-driven marketing strategies, making it a “perfect” complement to M3 Group’s existing expertise, according to M3 Group.
“It’s been an incredible journey building roundtable6 with a focus on expertise, collaboration, and entrepreneurial spirit,” says Steve Pitsillos, founder and CEO of roundtable6. “Our success has always been rooted in the dedication of our team, strong partnerships, and the loyalty of our clients. I’m proud of what we’ve achieved together. Now, I look forward to exploring all the potential this next chapter with M3 Group will bring.”
With this alliance, M3 Group expects to enhance its current offerings while maintaining a strong focus on client relationships and satisfaction. The collaboration should enable M3 Group to innovate further and explore new avenues for growth, all while retaining the quality and service that clients have come to expect.
“After two decades of dedicated service, we recognize the importance of strategic alliances, which is why we believe this partnership will lead to exciting opportunities for our team and our clients,” Dowling says. “We are excited about the possibilities this acquisition brings, including access to expanded resources and new markets.”
Both M3 Group and roundtable6 say they are committed to ensuring a seamless transition for clients and employees. As part of this exciting new chapter, M3 Group will continue to operate under its established brand, while integrating roundtable6’s innovative marketing strategies and expert personnel into its portfolio.
