The Detroit Pistons are partnering with ID.me, a digital identity wallet based in MacLean, Va., to improve the Pistons fan experience.
ID.me’s next-generation product is designed to verify Pistons fans who purchase season tickets and join the Pistons Rewards Program actually get their tickets.
In turn, military members, nurses, teachers, and other community members will have secure, frictionless access to exclusive Pistons offers through their ID.me wallet.
The new partnership seeks to stop bots, brokers, and fraudsters from purchasing tickets meant for Pistons fans. First-time ID.me users can verify their identity in minutes to sign up for their ID.me wallet, then use their ID.me credentials to access Pistons tickets and other offers on a repeated basis.
“ID.me is thrilled to help Detroit Pistons fans access tickets and special offers in a more secure, frictionless way,” says Taylor Liggett, chief growth officer at ID.me. ”Fraudsters, bots, and brokers increasingly use sophisticated technologies to try to buy up tickets intended for real fans. Digital identity wallets like ID.me are a key part of the solution.”
In addition to preventing fraud, the partnership should help the Pistons sales team identify and connect with real customers. With ID.me, the Pistons are expected to be able to improve operational efficiency while strengthening connections to the fan community.
“We are excited to partner with ID.me as our official verification partner,” says Adam Falkson, vice president of business intelligence for the Detroit Pistons. “The shared vision is to protect our valued customers while enhancing our offerings in a secure and gated manner. Like most industries the risk and sophistication around fraud continues to be a threat and a challenge. Our integrated partnership with ID.me allows us to proactively combat and eliminate fraud.”
For more information about ID.me, visit network.id.me.
