Detroit-based Pocketnest announced plans to bring its multiplatform financial investment website to the Canadian market by partnering with that country’s National Financial Literacy Strategy effort.
Canada’s five-year plan is to improve financial literacy for its citizens. It involves the use of AI-based platforms, or fintech, to help Canadians better understand their finances, including investing, banking, and other fiscal issues.
“Pocketnest is uniquely positioned to support the Canadian government and financial institutions in bridging the gaps in its citizens’ financial wellness,” says Jessica Willis, founder and CEO of Pocketnest. “Our AI-enabled platform delivers hyper-personalized financial education tailored to individual needs, empowering users to take control of their financial futures.”
The fintech sets its sights on the Canadian market on the heels of partnering with LPL-supported wealth management group GenWealth Financial Advisors and the fintech’s strategic alliance with CUWealthNext, a credit union service organization holding company.
Pocketnest supports Canadian financial institutions in meeting the National Financial Literacy Strategy’s goals by providing:
- 24/7 personalized financial guidance for their community
- Enhanced position as a trusted financial partner
- Improved ability to meet Millennial and Gen X needs
- Competitive differentiation
- Key client insights driving cross-selling opportunities
The website allows users to find answers to a variety of questions. Additionally, based on those questions and other searches, Pocketnest can link users to institutions or service providers to help them set up a financial plan for the future.
Pocketnest, which launched in 2019, plans to be available to Canadian financial institutions in 2025.
