Little Caesars, a large pizza brand headquartered in Detroit, is now offering consumers the opportunity to order Little Caesars pizza using ChatGPT and functionality from the Little Caesars app.
The first-of-a-kind feature rolls out nationally across all Little Caesars markets in the U.S., along with numerous restaurants in Mexico and Canada.
This new capability transforms the pizza-ordering experience by letting customers use conversational AI to plan meals, receive personalized recommendations, and customize orders of any size — all in ChatGPT.
“Today’s consumers are turning to GenAI as part of how they search for everything, including where to get their next meal,” says Greg Hamilton, chief marketing officer at Little Caesars. “We recognize this shift and want to meet our customers where they already are and be the go-to for their pizza occasions.
“The process is as natural and intuitive as having a conversation. It’s not just about technology for technology’s sake; it’s about making life a little easier for people …”
The new offering leverages Little Caesars existing mobile app infrastructure and deep-linking capabilities, helping to ensure a seamless handoff from ChatGPT to the Little Caesars app for checkout and in-store pick up.
The system can understand customer preferences, how many people are being fed, dietary needs, budget constraints, and delivery preferences — then craft personalized meal recommendations instantly.
“From a technical standpoint, this app in ChatGPT demonstrates the power of connecting enterprise restaurant systems with large language models,” says Anita Klopfenstein, global chief information and digital officer at Little Caesars.
“We’ve built a sophisticated backend that enables ChatGPT to access our menu, pricing, and store locator data in real-time while maintaining security and compliance standards. This is just the beginning of how AI will transform the restaurant industry.”
Customers can access by opening ChatGPT, visiting the app directory, searching for “Little Caesars,” and connecting their account.
Little Caesars was founded by Mike and Marian Ilitch as a single, family-owned restaurant in 1959 in Garden City, and today is headquartered in downtown Detroit. According to the company, it is the third-largest pizza chain in the world, with restaurants in each of the 50 U.S. states and over 30 countries and territories.
In addition, Little Caesars is looking for franchisee candidates to join the team in markets worldwide.
For more information, visit LittleCaesars.com.
