Swiss technology startup Benetics has officially launched its U.S. operations, introducing the first AI voice assistant built specifically for construction site crews.
With its U.S. rollout anchored in Detroit and Ann Arbor, Benetics is bringing voice-driven jobsite reporting directly to the skilled trades — offering a hands-free way to capture tasks, materials, safety issues, and documentation using only natural speech.
The launch took place over two days and reached more than 300 professionals through recent previews at the Construction Association of Michigan and Home Builders Association of Southeastern Michigan (HBA) event, followed by a customer launch in Detroit’s Corktown district June 12.
“We believe Michigan is the perfect place to start something big,” says Jason Tooker, vice president of business development North America for Benetics in Ann Arbor. “This state has always stood for real work and real people. Benetics was built for them.”
Benetics was designed for those doing the work in the field — electricians, HVAC technicians, drywallers, plumbers, and other tradespeople on site. Workers can use natural speech to log tasks, capture photos, report completed work, flag issues, track materials, or assign follow-ups — all by voice.
The AI assistant understands trade-specific terminology, dialects and works reliably even in noisy environments. Tasks and reports are generated automatically and shared with the office in real time, which reduces delays, miscommunication, and paperwork.
“Benetics keeps our technicians efficient in the field while creating visibility for our management and engineering teams,” says Joe Chambers, operations manager at Elite Fire Safety in Novi.
With more than 150 companies using Benetics across Europe, the company is excited about Michigan as the launchpad for its national U.S. expansion.
“Michigan isn’t just the first stop.” says Tobias Haendler, CMO at Benetics. “It’s the foundation of Benetics’ U.S. story. We’re excited to build that future from here.”
Benetics is a Zurich-based construction technology company founded in 2022 by Aaron Shon, Johan Tibell, and Ferdinand Metzler. The founding team has experience in AI, software, and field operations, with backgrounds including Google and top SaaS ventures.
Benetics combines voice recognition and AI to create a simple, hands-free interface that allows tradespeople to report faster, more accurately, and with less administrative burden, directly from the jobsite.
For a live product demo by Jason Tooker, visit here.
