StradVision, a vision artificial intelligence company based in South Korea, is working with its U.S. headquarters in Troy on a deep learning platform that includes an innovative heads-up display for autonomous driving applications.
Founded in 2014 by five people, the company now has more than 300 employees worldwide. With the company’s growth has come new advances in the marketplace, including StradVision’s first commercial implementation with Geely, a Chinese automaker. All the innovative products from StradVision are built on the backbone of the company’s SVNet platform, including one of its newest offerings, ImmersiView.
The company also has partnered with a German OEM to create an augmented reality infotainment solution that looks like it’s out of a science-fiction movie. It will be released for commercial use this year. “We found an area where we can contribute (to cabin experience) and we want to expand it more,” says Sunny Lee, CEO of StradVision Technology USA.
ImmersiView transforms the sensor data it receives to output precise positioning information that can be implemented as a realistic heads-up display projecting navigation and hazard warning features on a vehicle’s windshield.
“Once you understand the depth of every object in front of you or inside of the view, then you can make the information (work) — such as a vehicle being too close or that you should change (lanes),” Lee says. “It’s designed to bring a more enjoyable driving experience using augmented reality.”
The virtual heads-up display has the capability to show distance from other cars on the road and alert drivers, in addition to other vehicle vitals such as speed, range, what setting the windshield wipers are at, whether the bright headlights are on, if a tire needs air, and more.
Perhaps the most sci-fi element of ImmersiView, however, is its potential for navigation overlay. With this feature, a driver would no longer need to glance at a small digital map on their cell phone or infotainment screen. Instead, ImmersiView can project this information onto the windshield.
For example, at a right turn along a navigation route, arrows pointing in the direction of that turn will appear, as if in the real world, above the road the driver is meant to turn onto.
While this is a powerful program with many applications, Lee lauds it for its size and efficiency. “You can run it on very, very, very small semiconductors and consume very little power, so it can share battery power with other systems,” she says.
