DB: WHERE ARE YOU?
LM: In New York City. I’m here as part of release week for my new book.
DB: HOW’S IT GOING?
LM: I’m meeting with the publishing team and some of the brands and companies I featured in the book, which is called “Brand Love: Building Strong Consumer-Brand Connections.” Kogan Page Ltd., in the U.K., is the publisher, and they have offices in New York City and Delhi, India. It’s my first book. It’s 208 pages, and it’s available anywhere books are sold.
DB: WHAT’S IT ABOUT?
LM: The topic of brand love started in 2016 when I was working at L’Oréal in Germany. It’s where I learned what brand love was and how to introduce a brand, launch a campaign, and build brand awareness over time. That naturally led me to speak about the topic, and then I wanted to tell the story about brand love and how it works.
DB: WHO’S THE AUDIENCE?
LM: I feature multiple global brands with case studies about how they did something in the marketplace and how it turned out. It’s truly multicultural. The book is for marketing and branding professionals, entrepreneurs, and anyone who oversees one or multiple brands that are consumer-facing.
DB: WHAT’S YOUR MARKETING STRATEGY?
LM: I’m doing media interviews and podcasts. I featured over 100 brands (in the book), and I’m setting up workshops with those companies and others. I show people how to introduce and grow a successful brand. Plus, you can always come back to the book to apply new brand strategies.
