Busy businesspeople, seniors, or folks who aren’t fond of a traditional gym environment have a new workout option — Exercise Coach — which opened a new facility in July in Shelby Township.
Exercise Coach, which has outlets in Commerce Township, Northville, Royal Oak, and West Bloomfield Township, offers clients private or semiprivate, customized, 20-minute workouts twice a week for between $25 and $50 per session.
The centerpiece of the experience is an exercise system called Exerbotics, which is powered by artificial intelligence that tailors an exercise program to the client.
“It’s individual, one-on-one personal training in a small, clean, quiet environment,” says Henry Christian, owner of Exercise Coach. “It targets individuals who are really busy and don’t have time, adults who are over age 40 and maybe are afraid of being injured using traditional equipment, or they’re just not a fan of the traditional gym scene with lots of people.”
The high-tech, computerized machines assess a client’s strength during the first visit. For the next appointment, the technology picks up where the last session ended.
“The Exerbotics conform uniquely to your individual strengths and weaknesses,” Christian says. “It’s motorized equipment. There are no weights. It adapts to your body in real time. At any given moment it’s adjusting to your direct level of input, so it reduces the chance of injury and takes the guesswork out of how much weight you should use (to exercise with).”