Brand Plan

Some of the world’s top thought leaders will converge from June 3-6 at Cobo Center in downtown Detroit for the Sustainable Brands conference.
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Cobo Center
Cobo Center // File photo

Some of the world’s top thought leaders will converge from June 3-6 at Cobo Center in downtown Detroit for the Sustainable Brands conference. It will be the first time the annual event will be held in the Motor City.

The conference offers best practices among brand innovators, as well as panel discussions about the power and potential for science, technology, storytelling, and unique partnerships.

More than 3,000 attendees are expected, and the list of 300-plus speakers includes representatives from Ford Motor Co., DuPont, Procter & Gamble, Unilver, L’Oreal USA, BASF, 3M, Hershey, Kohler, Kind, Visa, and more.

“This year we’re on the third year
of a three-year conversation about how brands can redefine, redesign, and ultimately deliver a new version of the American dream through the products and services they create,” says KoAnn Vikoren Skrzyniarz, founder and
CEO of Sustainable Brands. “Through innovative products we can begin making changes to our lifestyle that supports the health of individuals, our families, communities, and the
planet overall.”

To engage thought leaders, brands, and communities, the nonprofit organization, which was formed in 2006, offers digital news articles, an e-learning library, peer-to-peer membership groups, and issues-focused conversation topics.

Scheduled speakers include Marc Pritchard, chief brand officer of Procter & Gamble; Julie Corbet, founder and president of Ecologic Brands; Dick Voeste, vice president of sustainability strategy at BASF; and Renee Henze, global marketing director at DuPont.

“We chose Detroit as a backdrop for this global conversation because the city and the people within it have made significant progress in redefining and redesigning the good life in the last decade,” Skrzyniarz says.

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