The Faces of Family Treatment

170
The Faces of Family Treatment July & August 2025

HERITAGE VISION PLANS 1 WOODWARD AVE., SUITE 2020, DETROIT, MI 48226 I 800-252-2053 | HERITAGEVISIONPLANS.COM

Heritage Vision Plans began in 1991 as a second line of business within Heritage Optical, a full-service retail optical dispensary. Founder George P. Barnes Jr. recognized an opportunity to better serve his clientele through a vision benefits and management company, and he brought in his children Tracey and Lenny to lead the new enterprise.

Since that time, Heritage has become a leading U.S. provider of vision benefi ts plans with an extensive, nationwide network of eye care providers covering all 50 states. No matter the size of the organization, Heritage is committed to providing the best client experience.

A family business from day one, Heritage understands the importance of high-quality vision care as essential to whole-body health. Integrity, affordability, flexibility, and top-notch customer service — these traits are at the heart of what Heritage provides.