The Parade Co.

The Parade Co. logo
Courtesy of The Parade Co.

The Michigan Thanksgiving Parade Foundation was created in 1982 to stage and perpetuate America’s Thanksgiving Parade, which takes place in Detroit each year. Now called The Parade Co., the Detroit-based nonprofit is governed by civic and corporate leaders and exists through the work of 1,500 volunteers. The parade, founded in 1924, will be presented by Gardner-White this year and take place on Thanksgiving, Thursday, Nov. 26. While viewers usually line the streets, the parade will be a televised-only event this year due to the COVID-19 pandemic. The organization hosts other fundraising events throughout the year to support the parade, including the Ford Fireworks, the Strategic Staffing Solutions Turkey Trot run, and black-tie event Hob Nobble Gobble Presented by Ford. The Parade Co. Also offers prop production, parade studio tours, and event planning. To view this year’s parade, tune in to WDIV-Local 4.


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