X-Rite Launches MetaVue to Improve Retail Paint Color Matching


Grand Rapids-based X-Rite, a global creator of solutions for color science and technology, today announced the launch of MetaVue, a non-contact imaging spectrophotometer for retail paint matching. MetaVue can better match a range of color types from customer samples.

MetaVue is the first color matching device on the market to offer an on-board camera to help retail paint departments accurately target customer samples. Retail associates can see the sample they’re measuring and digitally target the desired area. MetaVue also includes an advanced smart spot image feature that matches color, taking into consideration appearance effects including texture and gloss, to ensure accurate matches.

Paint departments in large retail brands and independent paint and hardware retailers can use MetaVue in addition with ColorDesigner Plus for fast formulation of accurate paint recipes and custom paint storage for repeat customers.

“Today’s paint departments are asked to measure and match all sorts of small or odd shaped samples, which requires color matching devices to be more versatile than ever before,” says Chris Winczewski, vice president for strategy and product planning at X-Rite.

“MetaVue’s live video preview ensures a more accurate measurement of large, small, curved, or textured samples for precise paint formulation the first time. It also helps engage customers in the color matching process so that they can feel confident in their paint purchase.”

Founded in 1958, X-Rite and its wholly owned subsidiary, Pantone, employ more than 800 people in 11 countries. MetaVue is commercially available worldwide, and more information can be found here.