Gaming powerhouse Wynn Resorts has engaged California’s GAN in a 10-year agreement to be the software platform for its Internet sports betting and Internet casino gaming business in the state of Michigan.
GAN, a business-to-business supplier of internet gambling software-as-a-service solutions to the U.S. land-based casino industry, expects to launch Wynn online in Michigan alongside the first regulated online gambling operators in November, subject to all regulatory approvals.
The Michigan launch will be a part of the agreement between GAN and the Sault Ste. Marie Tribe of Chippewa Indians, who operate five casinos under the Kewadin Casinos brand in Michigan.
“We look forward to powering the Wynn brand in Michigan with our highly optimized technology platform and enabling Wynn to efficiently invest their marketing capital to attract loyal sports betting and iGaming players,” says Jeffrey B. Berman, chief commercial officer at GAN. “We are pleased to onboard Wynn, with its national casino brand and substantial Michigan-region patron base, as a major operator client and are excited at the opportunity presented by potential roll-outs in multiple additional states in the future.”
Berman says by leveraging GAN’s U.S.-optimized software, get-to-market capability, and on-property reward program integration capability, Wynn will be well-positioned as an early mover in Michigan following its start of online gaming activities.
Together with a range of internet casino games developed by GAN and/or aggregated from third parties, GAN will publish third-party sports betting content procured from a third-party sports betting content provider augmented by Wynn’s strategic partner Betbull Ltd.