World’s First In-vehicle Curved Lighted Display Debuts in 2021 Cadillac Escalade

The newly unveiled 2021 Cadillac Escalade features plastic organic light-emitting diode (P-OLED) technology from LG Electronics in Troy, marking the first-ever use of a curved OLED display in a production vehicle.
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OLED display for Cadillac Escalade
The just-unveiled 2021 Cadillac Escalade features P-OLED technology from LG Electronics, marking the first-ever use of a curved OLED display in a production vehicle. // Photo courtesy of LG Electronics

The newly unveiled 2021 Cadillac Escalade features plastic organic light-emitting diode (P-OLED) technology from LG Electronics in Troy, marking the first-ever use of a curved OLED display in a production vehicle.

The P-OLED display is the centerpiece of the all-new design of Cadillac’s flagship SUV, the first vehicle to feature LG’s P-OLED digital cockpit solution. The 38-inch display is composed of three separate P-OLED display panels, the largest measuring 16.9 inches diagonally. The three curved screens make up the instrument panel cluster for displaying basic vehicle-related information and an integrated central stack that serves as an infotainment display for audio, video, and navigation content.

Escalade’s advanced system includes features such as augmented reality-enabled navigation and night vision – all powered by LG-developed software. LG’s advanced software is automotive safety integrity level compliant and meets the ISO’s international standard for the functional safety of road vehicles.

“Debuting this technology with a storied brand such as Cadillac is not only an honor, it confirms that our automotive solutions are among the best the industry has to offer,” says Jin-yong Kim, president of the LG Vehicle Component Solutions Co. “Now, the years of knowledge and experience LG has accumulated in becoming the global leader in OLED TVs is being applied to improving the in-car experience.”

The global automotive display market is expected to grow from $7.8 billion last year to $10.5 billion by 2023, according to IHS Markit. The wide viewing angle, curvature, and graphics make the P-OLED display in a production vehicle much more intuitive for drivers, according to LG.  The high degree of flexibility and thinness of OLED technology also is attractive to premium auto manufacturers that are eager to introduce new innovations to their early adopter audience.

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