Plymouth-based Lee Group, a marketing consulting firm, is hosting a small business workshop in May for aspiring entrepreneurs and small business owners at TechTown Detroit.
“Small businesses really struggle to grapple with how to grow their business, how to focus on developing a strategic plan, and how to get access to capital or funding,” says Mark Lee, president and CEO of the Lee Group.
Lee says the workshop will provide resources, tools, and expert help for businesses struggling with these common issues. But, he says there’s a good climate in Detroit for small businesses.
“I’ve noticed a significant change from people wanting to get engaged in entrepreneurship and wanting to start a business — that’s really improved over the last five to 10 years,” Lee says. “I think that now is a good time to start a business in Detroit because you still have access to talent, you have access to resources, and the business environment has changed significantly.”
The workshop also focuses on helping minority and women-owned businesses succeed. Lee says Detroit is the fourth largest city for minority-owned entrepreneurs, according to 2010 U.S. Census data.
“I’m beginning to notice is there’s a greater influx of women and minority-owned businesses getting into the marketplace so it’s important that they have the tools and the resources and the understanding to help them be successful,” Lee says.
The half-day workshop will be divided into two parts, with a panel discussion followed by break-out group discussions. Participants will learn how to gain access to capital, market their business, use social media, and adopt a strategic plan.
The workshop will be hosted at TechTown Detroit in Midtown, at the north end of Wayne State University’s main campus, on May 14, and costs $40. To register, visit LeeGroupInnovation.com/index.php/workshop