Whirlpool Innovation Allows Users to Preload 40 Cycles Worth of Detergent

A new innovation from Benton Harbor’s Whirlpool Corp. – the Load and Go dispenser – allows users of its new Smart Front Load Laundry Pair to preload up to 40 loads worth of detergent, eliminating the need to measure and add detergent every time they do a load of laundry.
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Whirlpool Smart Front Load Laundry Pair
Whirlpool’s new laundry pair helps families skip steps when doing laundry by offering features like detergent storage for up to 40 loads and control-from-anywhere capabilities. // Photo courtesy of Whirlpool

A new innovation from Benton Harbor’s Whirlpool Corp. – the Load and Go dispenser – allows users of its new Smart Front Load Laundry Pair to preload up to 40 loads worth of detergent, eliminating the need to measure and add detergent every time they do a load of laundry.

By using proprietary precise dispense technology, the dispenser knows the exact amount of soap to use based on the size of each load, eliminating the need to measure or guess how much detergent is correct.

“We know laundry remains a daunting task, which is why the Load and Go dispenser is such an ingenious feature,” says Nelly Martínez Garza, laundry brand manager for Whirlpool. “By providing a practical, smart, and convenient shortcut right on our machines, this dispenser transforms the way we do laundry to help people have one less thing to remember. It may be a small change, but it makes a huge difference.”

In addition to the Load and Go dispenser, the Whirlpool’s new Smart Front Load Laundry Pair offers the ability to control and monitor the appliance from anywhere using a smartphone or tablet via the company’s app.

Pricing for the Smart Front Load washer starts at $1,499. The Smart Front Load dryer starts at $1,499 for electric models and $1,599 for gas models.

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