Benton Harbor-based Whirlpool Corp. and The Walt Disney Co. today announced that Whirlpool brand will be the official kitchen and laundry appliance of Walt Disney World Resort in Lake Buena Vista, Flor. and Disneyland Resort in Anaheim, Calif.
Under the agreement, Whirlpool’s line of kitchen and laundry products such as refrigerators, dishwashers, ovens, cooktops, microwave ovens, clothes washers, and clothes dryers will now have a presence in select Disney Vacation Club Villas at Walt Disney World Resort and Disneyland Resort.
One bedroom or larger accommodations at Disney Vacation Club properties include full kitchens as well as clothes washers and dryers.
“As a leader in their industry, Whirlpool is a household name that has been helping consumers care for their families for over a century,” says Carlos Castro, vice president of Disney Corporate Alliances. “Introducing Whirlpool’s thoughtfully designed appliances into our Disney Vacation Club properties will give guests the perfect opportunity to experience Whirlpool products first-hand.”
Whirlpool appliances will also be used to outfit the Culinary Stage for cooking demonstrations at the Epcot International Food and Wine Festival at Walt Disney World Resort and Disney California Adventure Food and Wine Festival at Disneyland Resort.
In addition, Whirlpool will align with Disney Digital Network to create custom food and cooking based content throughout Disney’s family of digital networks.
“As one of the world’s most beloved brands, Disney offers the perfect platform for our l… brands to better connect with consumers across the country,” says Rob Sundy, senior director of brands for Whirlpool, North American Region. “We look forward to bringing our purposeful innovation to these iconic Disney destinations.”
Whirlpool is the No. 1 appliance manufacturer in the world, with approximately $21 billion in annual sales, 92,000 employees, and 70 manufacturing and technology research centers.
The company markets Whirlpool, KitchenAid, Maytag, Consul, Brastemp, Amana, Bauknecht, Jenn-Air, Indesit, and other major brand names in nearly every country throughout the world.