West Michigan-based KitchenAid Debuts Small, Powerful Artisan Mixer With Bright Color Palette

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Benton Harbor-based KitchenAid has unveiled a new, smaller stand mixer that is suited to limited counter space. The Artisan Mini Stand Mixer, which will retail for about $400, is scheduled to launch in the U.S. this summer.

"Particularly among millennials, urban dwellers, and empty nesters we saw a desire for a smaller mixer that provides the same overall features of our larger models," says Derek Ernst, global marketing director for KitchenAid small appliances.  

Ernst says the mixer features a 3.5-quart capacity, and is 20 percent smaller and 25 percent lighter than standard mixers. It joins a collection that includes 4.5-, 5-, 6- 7-, and 8-quart models, and represents the first downsizing of the mixer since 1962.  

He says the new model can mix or knead ingredients for up to five dozen cookies or a loaf of bread. By comparison, larger mixers can make anywhere from eight to 12 dozen cookies or two to four loaves of bread.

Ernst says the Artisan Mini Stand Mixer includes a flat beater, wire whip, and dough hook. Available hub attachments include a spiralizer, pasta maker, food grinder, food processor, and juicer, among others.

The mixer will be available in silver, red, black, gray, white, orange, blue, and green.

KitchenAid recently unveiled its newest dishwasher, offering a tinted, exterior window with a lighted interior that illuminates when the washing cycle is complete. The company reported net sales of $20.9 billion in 2015. 

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