Warren-based Art Van PureSleep has collaborated with Bedgear, a performance bedding company, to open 17 Performance Sleep Shops featuring Bedgear lifestyle performance products housed in select Art Van PureSleep locations. The shops will assist patrons in building a personalized sleep system based on body frames and preferred sleeping positions.
“Our vision for our brand store concept is to create a truly great omnichannel guest experience,”says Eugene Alletto, CEO of Bedgear. “The shop design brings a new way to present bedding to young, millennial customers as well as everyone with a millennial mindset, which focuses on having purpose and getting more from life.”
The experience will begin with guests selecting between two mattress comfort options, M1 and M1X. Following the comfort selection, they will have a personalized performance pillow fitting and the choice of airflow enhancing sheets, mattress protectors, and performance blankets.
“The addition of Bedgear’s Performance Sleep Shops in Art Van PureSleep further enhance the educational and interactive guest experience that distinguishes us,” says Neil Zimmer, senior vice president of Art Van PureSleep.
The shop includes interactive technology displays and curated information.