Visteon, Denso, and Pixo Prepare for National CES Show in Las Vegas


As the New Year approaches, several southeast Michigan companies are gearing up for the 2015 International CES consumer technologies conference in January.

“As we transition into the era of the connected car, CES has become a significant automotive technology showcase and our biggest customer event of the year,” says Tim Leuliette, president and CEO of Visteon in Van Buren Township. “We will showcase current, near-term, and advanced technologies that will extend the relevance of the car’s electronics for both automakers and consumers.”

During the conference, to be held Jan. 6-9 at the Las Vegas Convention Center, Visteon will showcase advanced developments for autonomous driving through fully immersive simulators as well as its Semper Novus cockpit concept. The technology allows consumers to update their vehicles through hardware updates and software downloads, giving automakers the opportunity to keep the vehicle perpetually current.

Denso will also be on hand during the conference to demonstrate its V2X (vehicle-to-vehicle and vehicle-to-infrastructure) technology and other concepts that can help people safely connect when they are in the car.

In addition, the automotive supplier will showcase the application of its technology for non-automotive purposes, such as the company’s ProFarm Agricultural System, which is used in greenhouses to improve growing conditions for fresh vegetables and fruit, and Health Monitoring System, which collects medical and health-related information and checks and monitors the user’s physical condition.

Underscoring the expanding intersection between consumer technologies and the vehicle, automotive exhibits will cover more than 165,000 square feet of exhibit space, up 17 percent from the 2014 show. In recognition of the growing field, CES will host for the first time a designated area featuring autonomous driving, collision avoidance, and vehicle communication technologies.

Exhibitors in this area will have the opportunity to conduct track demonstrations within the parking lot as well as on-the-road demos.

“As the car has become more connected we have seen the popularity of in-vehicle technologies increase as well,” says Gary Shapiro, president and CEO of the Consumer Electronics Association, which hosts the conference. “We created the Vehicle Intelligence Marketplace to showcase advanced innovations and how these technologies are making the driving experience safer.”

Meanwhile Pixo Group, a mobile app and game development firm in Southfield, will unveil virtual reality display platforms at CES for the U.S. Navy and OnStar. 

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