Visit Detroit Signs Global Partnership with Burnley FC in England

Burnley FC, a professional football club in Burnley, Lancashire, England, has announced a “groundbreaking partnership” with Visit Detroit, making them the Official U.S. Destination Partner of the Clarets.
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Visit Detroit is now the official destination partner of the Burnley FC in England. // Photo courtesy of Burnley FC

Burnley FC, a professional football club in Burnley, Lancashire, England, has announced a “groundbreaking partnership” with Visit Detroit, making them the Official U.S. Destination Partner of the Clarets.

The global partnership also will see Visit Detroit become the Clarets’ Official Front of Shirt Partner at The Soccer Tournament (TST) in Cary, N.C., as well as becoming the exclusive Travel Wear Partner for the club as part of the multi-year agreement.

Detroit, known as the “Motor City,” and Burnley, which has a rich fabric industry heritage, share a common thread in their industrious backgrounds, the organizations state.

This collaboration will celebrate the shared history and cultural heritage between the city of Detroit and the historic town of Burnley and Burnley FC. Terms of the deal were not disclosed.

Burnley FC, as one of the founding members of the English Football League, has played a significant role in shaping the landscape of professional football, not only in England but worldwide.

As both entities move into a new chapter of their history, the partnership will encompass a series of collaborative initiatives, including cultural exchanges, joint events, and digital campaigns aimed at highlighting the shared heritage, values, and futures of the two  organizations.

“We are delighted to begin this new journey with Visit Detroit in this remarkable partnership,” says Marcus Mellor, head of commercial at Burnley FC. “Football transcends geographical boundaries, and I’m pleased that through this collaboration we can strengthen our ties with U.S. communities and fly the Clarets flag stateside as we celebrate the passion for the beautiful game.”

Visit Detroit is an independent, nonprofit economic development organization that promotes the Detroit metropolitan area at the local, national, and international levels.

The Clarets, which play a fast-paced, creative style of football, compete in the EFL Championship, the second tier of English football.

“Just as music wouldn’t be music and cars wouldn’t be cars without Detroit, football wouldn’t be football without Burnley FC,” says Claude Molinari, president, and CEO of Visit Detroit.

“For more than 140 years, Burnley FC has been marching forever forward, and Visit Detroit is excited to join their campaign for promotion and ascendancy in English and global football. Together, we will showcase the passion of our communities, forging a powerful connection between Detroit and the beautiful game.”

The long-term collaboration between the two entities will ensure that Detroit remains a focal point for Clarets at home and abroad, offering unique opportunities to experience the city in unprecedented ways.

For more information, visit burnleyfootballclub.com  or visitdetroit.com/.