American ready-to-wear brand Veronica Beard has opened a boutique store at Somerset Collection South in Troy that offers a signature mix of classic style and modern ease.
Founded by sisters-in-law Veronica Miele Beard and Veronica Swanson Beard, the brand launched in 2010 with the Dickey Jacket. Over the last 15 years, Veronica Beard has grown into a lifestyle brand for the modern woman.
This marks Veronica Beard’s first standalone store in Michigan, and 40th location globally. It will carry the brand’s full offering, including its signature VB Classics, seasonal collections, denim, footwear, handbags, and more.
Designed in collaboration with interior designer Carolina de Neufville, the Somerset Collection South boutique offers vintage finds, organic textures, and modern elements.
The boutique’s exterior features a fully wood-detailed storefront, while the interior includes raffia wallpaper and brown-and-cream fringe curtains to neutral upholstery accented with touches of mustard and teal.
The space mixes raw and refined materials, with tables in wood, travertine, and brass. Art throughout the store ranges from abstract to floral, while ceramic pottery in earthy tones adds a collected, grounded feel to the space.
Veronica Beard Troy is located at 2801 W Big Beaver Rd, Space #J216, on the second level across from the Shinola and Williams Sonoma stores.
The stores hours for Veronica Beard Troy are Monday thru Saturday, 10 a.m. to 8 p.m.; and Sunday from noon to 6 p.m.
For more information, visit here.
