Vehicle Shopping Software Developer Detroit Trading Partners with California Automotive Media Company


Detroit Trading, a company that develops online car shopping software, today announced a partnership with California’s TEN: A Discovery Inc. Co. to provide an enhanced online car shopping experience for TEN’s network of 131,000,000 readers and viewers.

The technology integration is expected to include the development of new inventory search algorithms, an online trade-in valuation process, online credit score estimators, and online payment estimators. The company is based in downtown Detroit.

Detroit Trading’s software generates about 50,000 vehicle sales each month and is used by more than 450 affiliates and publishers, including Time Inc. and CBS Interactive, to provide their audiences with real time access to online pricing, incentives, available inventory, and expert advice.

“When TEN approached us to manage their shopping and inventory tools on their properties, we jumped at the opportunity,” says Pete Bonner, co-founder and executive vice president of Detroit Trading. “We have established a pedigree within the marketplace of taking consumer shopping experiences to the next level and look forward to doing the same with TEN’s well-known brands.”

TEN is the largest automotive media company in the world. Its portfolio includes Motor Trend, Hot Rod, Roadkill, and Automobile.

“Motor Trend has always been a trusted voice for automotive shoppers and enthusiasts,” says Eric Schwab, chief commercial officer at TEN.  “We are excited to partner with Detroit Trading and leverage technology that further improves the shopping experience for our car shopping consumers.”

The two companies hope to have all enhancements in place by the third quarter of 2018.

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