Van House Foundation Plays Digital Matchmaker for Non-profits


A new website from the Royal Oak-based Van House Foundation aims to connect potential volunteers and donors in the 25-40 age bracket to non-profits that match their interests and location proximity — with the help of the so-called Cause Finder.

“The Cause Finder is the next step in helping the younger generation get involved easily and with little intimidation,” says Rick Van House, co-founder and chairman of The Van House Foundation, and founder and president of Know Advertising in Royal Oak. “The younger demographic needs the extra help finding a cause that fits with what they are interested in, and this tool does the work for them.”

Launched last month, securely plots a user’s location and pairs them with non-profit organizations in the database that fits their interests.

“The database is filled mostly with non-profits that have volunteer opportunities,” Van House says. “Those who are 25 years old don’t always have $250 to donate, but they do have the time.”

In March, the organization will highlight three area non-profits — Forgotten Harvest, The Empowerment Plan, and Humble Design — at an educational event to be held at The Westin Book Cadillac. For more information, visit

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