Ushr in Livonia Will Expand HD Mapping with $100M Investment

Ushr Inc. in Livonia, a leading HD map company for advanced driver assistance systems (ADAS) and autonomous driving (AD), today announced an investment of up to $100 million to fund its high-definition map expansion in North America by increasing coverage to non-highway roads.
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Livonia's Ushr will expand its high-definition map expansion in North America with a recent $100 million investment. // Courtesy of Ushr
Livonia’s Ushr will expand its high-definition map expansion in North America with a recent $100 million investment. // Courtesy of Ushr

Ushr Inc. in Livonia, a leading HD map company for advanced driver assistance systems (ADAS) and autonomous driving (AD), today announced an investment of up to $100 million to fund its high-definition map expansion in North America by increasing coverage to non-highway roads.

The funding comes from Ushr’s parent company, Dynamic Map Platform Co. Ltd., and the Japan Overseas Infrastructure Investment Corp. for Transport and Urban Development (JOIN).

“This investment represents a long-term commitment from one of Japan’s leading financial institutions and will supercharge our efforts to scale HD maps to non-highway roads,” says Chris Thibodeau, CEO and president of Ushr. “Ushr’s HD map was the first-to-market in a production vehicle, and we intend to keep investing in additional road coverage in order to meet the future wants and needs of drivers and manufacturers alike.”

The two investors will establish a joint venture company in which Dynamic Map will invest up to $50.5 million and JOIN will invest up to $50 million. The joint venture company will contribute funds to Ushr, which over the past four years, proved that its highly accurate HD Maps successfully support safety and performance criteria for luxury vehicles’ ADAS systems in North America, including vehicles from General Motors Co. in Detroit.

In addition to increasing HD map coverage, the investment from Dynamic Map and JOIN will be used to improve Ushr’s abilities to detect and capture changes to roadways and to strengthen Ushr’s software portfolio.

“Ushr has created the most expansive, highest-performing HD Maps for ADAS and autonomous driving in North America,” says Tatsuhiko Takesada, president and CEO of JOIN. “Together with Dynamic Map, we are aiming to further fuel Ushr’s map coverage and enhance the scalability of its highly sought-after proprietary mapping database, bringing the best of Japan and the United States together.”

Dynamic Map completed its acquisition of Ushr in June of 2019, solidifying its position as the global leader focused on the development and deployment of HD mapping technology and solutions for the ADAS and AD markets.

“We understand that Ushr’s HD Map requires continuous evolution in order to maintain its leading role in the North American market,” says Shuichi Yoshimura, president and CEO of Dynamic Map. “We are proud to support Ushr’s growth through this most recent investment.”

For more information, visit www.ushrauto.com.

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