Detroit-based Up Paint has launched the Up Box, a first-of-its-kind solution for responsible recycling of post-consumer water-based paint.
The solution, which was unveiled on Earth Day (April 22), is designed to provide a sustainable alternative to traditional paint disposal methods combined with an “innovative upcycling” program.
Each year in the U.S., more than 85 million gallons of paint goes unused. Most of it is either incinerated or relegated to landfills. Currently, more than 90 percent of homes have left over paint with no easy way to deal with it responsibly. The Up Box offers a solution by shipping any unwanted latex or acrylic paint directly to Up Paint.
Each Up Box comes in a variety of sizes, including 1 gallon, 2 gallons, 4 gallons, 5 gallons, or 4 quarts, and is specifically designed to fit each type of paint container. The Up Box comes as a “kit,” complete with lid securing clips, packing tape, and a prepaid shipping label for easy return of post-consumer paint
All viable paint received in an Up Box will be recycled and turned into new paint, making it a truly circular supply chain. Once the kit is received, every component from the lid securing clips to the box itself is recycled.
In addition to its environmentally friendly design, Up Box also participates in a zero-carbon offset program. Furthermore, each Up Box purchase provides consumers with a discount on new Up Paint purchases as part of a circular supply chain.
“We are beyond excited to introduce the Up Box to the market,” says Dustin Martin, CEO of Up Paint. “Our team has worked tirelessly to create a product that is both convenient for consumers as well as a sustainable solution for preserving our environment. We believe the Up Box is a game-changer in the paint industry, and we are excited to offer our customers an opportunity to participate in a new circular supply chain for paint.”
Up Paint is committed to creating a more sustainable future and believes that the Up Box is just the beginning. As the company continues to grow, it intends to launch several more innovative, earth-kind solutions for the paint industry.
The Up Box is available for purchase now on the Up Paint website.
To read a DBusiness magazine article on UpPaint, visit here.
