University of Michigan Partners with Data Skrive to Offer Fans More Engaging Sports Content

The University of Michigan in Ann Arbor is partnering with Seattle technology company Data Skrive to provide its sports fans with comprehensive game recaps for many of the university’s most popular athletic teams. This will allow university staff to create more engaging Wolverine-related content.
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U-M Data Skrive page
U-M has partnered with Data Skrive to offer game recaps for the school’s athletic teams. // Image courtesy of the University of Michigan

The University of Michigan in Ann Arbor is partnering with Seattle technology company Data Skrive to provide its sports fans with comprehensive game recaps for many of the university’s most popular athletic teams. This will allow university staff to create more engaging Wolverine-related content.

By partnering with Data Skrive, U-Michigan athletic department personnel can focus on creating more valuable content such as feature stories, interviews, video montages, and social media engagement.

“Our partnership with Data Skrive showcases our ongoing commitment to cutting-edge innovation,” says Kurt Svoboda, associate athletic director for external communications and public relations at U-M. “The integration of their technology allows for a necessary shift in the creative workflow of our staff while still providing valuable game summaries to our audiences.”

Data Skrive’s platform not only save time for U-M’s staff but allows the university to showcase all of its student-athletes and coaches.

Data Skrive will supply regular-season summaries for multiple U-M athletic squads, including men’s basketball, women’s basketball, baseball, softball, women’s volleyball, and track and field.

“It’s an honor to work alongside the esteemed and forward-thinking athletic department at the University of Michigan,” says Brad Weitz, CEO of Data Skrive. “With the proliferation of sports data, appetite for analysis, and content more rapid than ever before, we are excited to serve the Go Blue fanbase.”

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