University of Michigan Athletics Partners With Peloton

The University of Michigan in Ann Arbor and Peloton in New York have announced a partnership to support the fitness demands of Michigan students, alumni, and fans.
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U-M branded Peleton bike
The University of Michigan and Peloton partnered up to support the fitness demands of Michigan students, alumni, and fans. // Photo courtesy of LEARFIELD

The University of Michigan in Ann Arbor and Peloton in New York have announced a partnership to support the fitness demands of Michigan students, alumni, and fans.

The partnership, which was negotiated by LEARFIELD — a media and technology services company in intercollegiate athletics — and LEARFIELD’s Michigan Sports Properties, will designate Peloton as the official Connected Fitness Partner of University of Michigan Athletics.

The collaboration will bring a first-of-their kind co-branded Peloton Bikes to the football sidelines to replace the aerobic bikes currently used by players at the Big House.

Co-branded Peloton Bikes also will be utilized in various Michigan Athletics training facilities (not available for purchase). Peloton will support University of Michigan football, basketball, hockey, and Olympic Sports teams, along with and fans, with fitness instruction, co-branded content, and in-venue activations.

Michigan Football Cinematic Game Recaps on MGoBlue.com and social platforms will be powered by Peloton. Additionally, Peloton will sponsor “The Maize Rage,” the student cheering section at Michigan men’s and women’s basketball games.

In addition, Peloton will integrate Michigan student-athlete influencers in an expanded name, image, and likeness (NIL) campaign to better reach students, alumni, and fans to build brand awareness, drive participation in promotional activities, and inspire them to pursue their fitness ambitions.

“We’re pleased to partner with Peloton as its first collegiate activation,” says Warde Manuel, the Donald R. Shepherd Director of Athletics. “We look forward to collaborating with Peloton and LEARFIELD on projects ranging from beneficial opportunities for our student-athletes to enhanced membership possibilities and content for the entire U-M community.”

The partnership will bring Peloton’s experience to the university campus, with Michigan students receiving concessionary pricing to access Peloton’s App One tier ($6.99/month).Via App One, students can access Peloton Instructors’ expertise and inspiration across nine of the brand’s 16 modalities of fitness and based on their needs, goals, music taste, experience level, and schedule.

“We are thrilled to deliver this first-of-its kind partnership that brings together two incredibly passionate and loyal audiences — our dedicated Michigan fans and the devoted Peloton community,” says Jennifer Cadicamo, vice president and general manager of Michigan Sports Properties. “We look forward to working with the leader in connected fitness to connect Peloton to Michigan students, alumni, and fans.”

Peloton is committed to working with LEARFIELD and the University of Michigan to continue to evolve the partnership and expand its reach through the power of college sports.

Michigan athletic teams have claimed 57 team national championships and 329 individual national champions over the years, beginning with football’s 1901 national title. The history of Michigan athletics includes the famous winged helmet, 415 Big Ten Conference championship teams, 172 Academic All-Americans, 183 Olympic medals, and more.

LEARFIELD is a media, data, and technology services leader in intercollegiate athletics. Its locally based Michigan Sports Properties team is solely dedicated to representing University of Michigan Athletics.

For more information, visit www.onepeloton.com.