U-M Ross Executive Education Program Unveils New Courses


University of Michigan’s Ross School of Business has launched four new, open-enrollment executive education courses focused on building sustainable businesses in emerging markets, strategic marketing in the digital age, using customer-centric innovation to design solutions, and business-driven problem-solving.

The four executive education courses debuting this fall are: Strategic Growth from the Base of the Pyramid, Strategic Marketing for the Digital Age, Creating Impact Through Innovation, and Enterprise Executive Program.

“These new offerings are designed to serve a wide variety of companies and their top executives as they navigate a new generation of business opportunities and roadblocks,” says Melanie Weaver Barnett, chief executive education officer at the Ross School of Business.

Annually, more than 4,000 executives from around the world participate in nearly 30 open-enrollment classes through the university as well as dozens of custom programs.

This year, open-enrollment programming will be offered on the university’s campus in Ann Arbor, as well as in Hong Kong, Barcelona, Mumbai, Singapore, and more.

“The program participants have the opportunity to work with a diverse group of executives that are seeking to transform their organizations and sharpen their leadership skills as they bring more innovation, strategic thinking, business opportunities, and problem-solving back to their organizations,” Barnett says.

For registration and to learn more about upcoming programs, click here.