Troy’s Skyline Champion Corp. Brings Back Genesis Brand to Offer Affordable Housing Solutions

Troy-based Skyline Champion Corp. is bringing back its Genesis brand of manufactured homes to give builders and developers affordable solutions for single-family homes, accessory dwelling units (ADUs), and offsite building components.
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Genesis show house
This will be one of the Genesis show houses Skyline Champion Corp. will be displaying at the 2020 IBS in Las Vegas. // Graphic courtesy of Skyline Champion Corp.

Troy-based Skyline Champion Corp. is bringing back its Genesis brand of manufactured homes to give builders and developers affordable solutions for single-family homes, accessory dwelling units (ADUs), and offsite building components.

Genesis housing solutions will be offered at 23 manufacturing campuses that will be able to deliver homes to all 48 contiguous states.

“Affordable housing and skilled labor shortages are two of the nation’s largest concerns and with Genesis we’re positioned to provide solutions for both of them,” says Wade Lyall, executive vice president of sales and business development for Skyline Champion Corp. “Each of our manufacturing centers building Genesis employs a consistent workforce totaling over 3,300 skilled team members who build high-quality homes indoors using innovative and efficient building techniques. These benefits contribute significant cost savings making our homes some of the most affordable and desirable in the country.”

Skyline President Mark Yost says not only do manufactured homes save builders time, but they are environmentally sustainable and financially attainable.

“The off-site component approach to homebuilding gives builders, developers, and housing innovators a near turnkey solution, while reducing risk, and alleviates the challenges of managing multiple sub-contractors,” says Yost. “From small, minimalist units to larger spaces for growing families, Genesis will offer homes with the popular features homebuyers are looking for and designs geared for their lifestyle and budget.”

The new lineup of Genesis models will consist of 11 ranches designed for residential lots and planned developments. A second series of five ADUs, equipped with smart home technology and modern finishes, has been developed to meet the growing demand for back-yard units in regions where municipalities are re-writing zoning laws.

Genesis will display two of its new models at the 2020 International Builders Show Jan. 21-23 in Las Vegas.

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